Summit Review
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NEWS
"Chef" Magazine and other recent media coverage
SUMMIT 2002
SPONSOR FEATURES
ADDITIONAL RESOURCES :
Session Audio Tapes from 2002 Summit now available
Personal Chef Productivity Software
Vitamix Blends Power with Opportunity
It was a real pleasure to speak with many of you at this year’s 2002 Personal Chef Summit in Orlando, Florida. Certainly, in today’s business environment, we need to look at different ways to enhance our business and satisfy our customers.
As a member of the APCA organization on the vendor side, I’ve put together a program targeted to the Personal Chef that creates a partnership with a winning goal in mind.
Who is Vita-Mix?
For those of you that are not familiar with our company, Vita-Mix is a family owned business operated by the Barnard family since 1921 that manufactures household and commercial blenders.
Today there are over 50 demonstrators that explain the health benefits and demonstrate the power of our product at over 500 shows across the United States and Canada per year.
Some of you may have had the chance to sit in on one of our demonstrations or have used our product in a culinary school and already know why many newspapers like the New York Times have called the Vita-Mix “The Kitchen Workhouse”.
In 1986, Vita-Mix introduced its first commercial blender into the foodservice industry. Today, the Vita-Mix blender can be found in popular restaurant chains such as Baskin-Robins, Starbucks, Caribou Coffee, culinary art schools and gourmet restaurants across the country.
In the July 2001 issue of Food & Wine, Professional Chef and restaurateur Charlie Trotter calls the Vita-Mix “a real workhouse” and includes it in his list of top 10 kitchen essentials.
Why Do So Many Professional Chefs Use the Vita-Mix Blender?
Simply, because of the power and durability our product offers! Whether you are making a creamy pesto sauce, a favorite salad dressing or a frozen drink, the Vita-Mix is designed to do it all and then some.
So what makes our product different from regular blenders? We start with a 2 horsepower motor that generates blade speed up to 218 miles an hour.
The blade speed makes it possible to crush ice in seconds without chucks and cook soup in three to four minutes. That’s right….the same machine can make wonderful drinks and cook soup! The special container design pulls ingredients down into the one piece stainless steel blade assembly for maximum blending efficiency.
For those of you who have struggled with a regular blender that leave ice or food chunks, those days are gone! Maybe some of you have been frustrated with blenders that only last a couple of months. I can assure you, the Vita-Mix is built to last! As proof, we back our product up with a full 5-year guarantee.
So…what does this all mean to you?
We are offering every personal chef in the organization a chance to buy a Vita-Mix blender at our wholesale price. If you’ve already considered purchasing one of our Vita-Mix blenders, you already know that they retail anywhere from $400.00 to $900.00 dollars, depending on the model.
In addition, we have opened the program up to anyone who would like to sell our product to your clients and earn a commission every time you sell one. Truly, every personal chef has the perfect environment to sell our product because you can demonstrate it to your clients during your meal preparation.
Even if you only want to purchase one for yourself, this will be the only chance you will get to purchase a Vita-Mix at our wholesale cost.
If you have any questions or would like to learn more about the Vita-Mix / Personal Chef program, I’ve listed my toll free number, fax and email address for your convenience.
In closing, I would like to thank Candy and her staff for allowing us to be a part of a great organization and look forward to being a partner for years to come.
Dan E. Koch
National Sales Manager/Retail Division
Contact Information:
Phone# 1-800-848-2649 ext.5686
Fax# 440-235-7155
Email: dkoch@vitamix.com
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