Many Personal Chefs choose to specialize in one area
or another with the service that they provide to
their clients. When I started my Personal chef
business in 1997 I found that the clients I was
attracting seemed to be urban singles and suburban
couples with one thing in common. That common link
was their interest in health and wellness. Weight
loss was also big factor. Most are interested in
organics or in adding extra vegetables to their
diets. The no preservatives, additives or chemicals
is a big selling point with people looking for a
chef service from a health perspective. Convenience
is just a side benefit; their main concern is the
healthy, prepared from scratch meals that you will
prepare using wholesome ingredients and nothing that
has too many syllables to pronounce!
I began to provide my clients with an array of
services to fit all their nutritional needs. I added
a Spa menu and a South Beach 28-day plan. I have
also added a Super food nutrition system that allows
me to coach my clients through a 9-day Detox and
Cleanse. Most of my clients are losing between 5-15
lbs during this 9-day program and then either
continue with it or go into maintenance. This
program includes organic whey protein shakes which
are a meal replacement. When my clients use this
program, they are getting their dinner meals from
me, and their breakfast and lunch nutrition as well.
It’s important to nurture your own health while
caring for the health of our clients, which is why
my family is on the program as well.
Your niche may be Comfort food or Ethnic cuisine or
perhaps a Vegetarian or Vegan service for your
clients. For those opting for a Health and Wellness
service, you can incorporate an additional income
stream by adding a supplement line to your service
or have it just be all about whole foods if that is
your preference. By choosing the Health and Wellness
venue, I have also opened up a door to providing
meals for professional athletes looking for peak
performance. My clients vary from the athletes to
people in the military who are looking for more
stamina and also to cleanse their bodies from the
toxins they may have been exposed to. I love the
fact that my service is really making a difference
in the health of my clients and many others!
I began to provide my clients with an array of
services to fit all their nutritional needs. I added
a Spa menu and a South Beach 28-day plan. I have
also added a Super food nutrition system that allows
me to coach my clients through a 9-day Detox and
Cleanse. Most of my clients are losing between 5-15
lbs during this 9-day program and then either
continue with it or go into maintenance. This
program includes organic whey protein shakes which
are a meal replacement. When my clients use this
program, they are getting their dinner meals from
me, and their breakfast and lunch nutrition as well.
It’s important to nurture your own health while
caring for the health of our clients, which is why
my family is on the program as well. 
